Rex Johnson & Sons was founded more than 30 years ago and is now managed by the fourth generation of the family.

Its two retail outlets are in Corporation Street, Birmingham city centre and Birdcage Walk, Dudley, West Midlands.

REX JOHNSON ONLINE - www.rexjohnsononline.com

In 2009, Rex Johnson & Sons set up an Internet gold buying service paying top prices within 24 hours for unwanted gold items sent in by post.

Rex Johnson Online also offers instant cash for gold at its centres in Coventry, Shirley, Bearwood and Bromsgrove.

In addition to gold buying, all Rex Johnson Online centres provide a pawnbroking and cheque cashing service.

EXPERT VALUATIONS

Rex Johnson & Sons is recognised for giving expert valuations on all items of jewellery and unwanted gold.

The company offers free gold testing using unique equipment is used to ensure honest cash returns.

DAVID DICKINSON

TV personality and antiques expert David Dickinson was the focus of Rex Johnson & Sons massive gold buying campaign from 2008 until early 2011.

He has appeared on television commercials, radio, magazine and bus advertising, and appeared in person at the opening of each new outlet, endorsing the company's integrity and unrivalled standards of customer service.

ROYAL COLLECTIONS

Rex Johnson & Sons has a renowned collection of exquisite pieces of jewellery purchased from the former Duchess of Windsor sale in Geneva and the auction of Jackie Kennedy's estate in New York.

In 2006 the company bought a number of items from Princess Margaret's treasured jewellery sale at Christie's in London including a diamond necklace and matching earrings and a pair of monogrammed racing binnoculars.

Rex Johnson & Sons also specialises in antiques and collectables, fine gems and diamonds.

HORSE RACING LINKS

Rex Johnson & Sons lifelong interest in horse racing and close association with Jenny Pitman OBE , one of the greatest female trainers in the history of racing, has resulted in the company taking the reins as official sponsors of the Jenny and Mark Pitman Racing Club.

Renowned as on of the friendliest clubs in racing, the annual fee of £195 gives members access to a host of benefits both behind the scenes and at hospitality events.

Jenny and Mark have a combined experience of more than 70 years in horse racing and have been winners of the Cheltenham Gold Cup and Aintree Grand National.

Rex Johnson & Sons logo now appears on the royal blue and orange colours worn by the club's jockeys.